Cohort 1 · Starts July 6

The market stopped evaluating what you know. Now it evaluates what you deliver end-to-end.

Become the most dangerous person in the market. Product Engineers own the problem, the solution, and the result. AI as accelerator. Mentorship from a BigTech Product Engineer.

Alumni already work at iFood, XP Inc, Localiza, Capgemini and many others.

6

weeks

2

meetings/week

16

artifacts delivered

500+

professionals impacted

THE PROBLEM NO ONE TALKS ABOUT

The tech bar has risen. And those who haven't noticed are already falling behind.

The dev knows they need to talk business. The PM knows they need technical depth. But neither found the path that unites both sides.

The dev who only codes

  • Delivers their part and waits
  • Doesn't know how the product performs
  • Depends on other areas to launch
  • Evaluated by role, not by impact

The PM who doesn't deliver

  • Defines priorities on paper but depends on engineering to execute
  • When something goes wrong, passes blame
  • No real ownership of results

The market has decided: end-to-end ownership is the new standard.

  • Companies like Amazon, Shopify, and Stripe already operate this way
  • Teams of 35 becoming multiple squads of 3-4 Product Engineers
  • Not a trend - enterprise reorganization already happening
  • Evaluation shifted from function to impact, scope, ambiguity, and complexity
THE METHOD

Define. Build. Ship.

A Product Engineer defines the vision, builds with confidence, and ships to market. 6 weeks of cohort operating on three axes with AI as accelerator.

01

DEFINE

Weeks 1 & 2

The vision, the problem, the direction

Operate as a Technical Product Manager. Map the real problem, define product vision, establish metrics and KPIs.

Problem Space vs Solution SpaceProduct Vision & One-PagerMetrics and North Star
02

BUILD

Weeks 3 & 4

Architecture, code, confidence

Operate as a Software Development Engineer. Design scalable architecture, build with AI (Kiro/Claude Code), deploy with confidence.

System Design in practiceCoding with AI as copilotDeploy to production
03

SHIP

Weeks 5 & 6

Go-to-market, adoption, feedback loop

Operate as a Go-to-Market Engineer. Position, launch, measure user behavior, close the feedback cycle.

Scientific Go-to-MarketProduct Analytics (PostHog)Feedback Loop: Ship > Measure > Learn

Format

  • 1 Masterclass per week (dense content, immediately applicable)
  • 1 Working Session per week (hands-on, building a real product)
  • All classes recorded + transcripts + AI trained on content
WHO IS IT FOR

Made for you if:

  • Dev who wants to operate end-to-end, not just code
  • PM or tech lead who wants real technical depth
  • Tech professional who feels the bar has shifted
  • Wants to reposition as Product Engineer in the global market
  • Willing to get hands dirty for 6 weeks

Not for those who:

  • Don't have a real project to apply the learning
  • Looking for passive theoretical courses to watch without applying
  • Want to 'just learn AI' without product context
  • Not willing to deliver a real project in 6 weeks
  • Looking for a completion certificate without practical application
WHO HAS BEEN THROUGH IT

Real results. Real trajectories.

None of this would have happened if he hadn't seen potential in me. That's one of Barreiros' best qualities...

Matheus Paixao

Technology Coordinator, XP Inc

I grew from junior to mid, from mid to senior, and today I'm in a leadership position. Felipe had a direct role...

Yuri Dias

Senior Staff Engineer, iFood

I had the opportunity to review code and learn infra which was the gap in my career. Today I consider myself a professional...

Matheus Glauber

Senior Software Engineer, iFood

What I learned from him goes far beyond technology. Felipe's ability to make us see all the possibilities is incredible.

Higor Buiatti

Higor Buiatti

Senior Software Engineer, Localiza

Opened the market doors for me. His ability to lead innovative projects is what allowed me to walk this path...

Guilherme Filenga

Senior Engineer, Biz

WHO TEACHES
Felipe Barreiros

Felipe Barreiros

Senior Product Engineer, AWS

  • Created Brazil's first technology bootcamp (from 16 students to 3,400/year)
  • Hired 600+ developers
  • Sold company to Banco Modal (Nasdaq:XP)
  • Approved for EB-1 visa (extraordinary ability visa in the US)
  • Trained professionals now work at iFood, XP Inc, Localiza, Capgemini
  • Brings frameworks and practices used daily inside a global BigTech
GUEST INSTRUCTORS

Who else will be with you

Giovanni Salvador
GTM Engineering

Giovanni Salvador

CEO, SCIENT

Revenue systems architect and one of Brazil's leading references in GTM Engineering. Founder of SCIENT and professor at Link School of Business, operating at the intersection of strategic management and technical implementation in high-growth companies.

Matt Montenegro
Product & Startup

Matt Montenegro

Founder & CEO, Pingback

Founded Pingback in 2020 in Brazil's San Pedro Valley (BH), backed by Saasholic, Hotmart, Investidores.VC and Unbox. Matt built a product used by thousands from scratch, focusing on experience, attention to detail, and obsessive execution.

Paulo Braga
Venture Capital & Go-to-Market

Paulo Braga

Partner, Entrypoint

Over 12 years in venture capital, startups and innovation. Launched Brazil's first Founders Institute class, helped create Endeavor's Scale-Up program, led Wayra Telefonica, created Neuron Ventures (Brazil's first healthcare VC fund inside Eurofarma) and directed Grupo Boticario's CVC unit.

International Career

Guest Product Engineer US

Senior Product Engineer, Big Tech US

Senior engineer at one of the largest US tech companies. Will share the day-to-day reality of working as a Product Engineer in the American market.

Product Engineering in Practice

Guest Product Engineer BR

Senior Product Engineer, Big Tech BR

Senior Product Engineer at one of Brazil's largest tech companies. Will bring the practical perspective of someone who operates end-to-end across product and engineering in the Brazilian market.

BONUSES

Included in the program

3 Individual Calls with Felipe

30 min each: diagnosis, checkpoint, results review

R$4,500

Workshop: Earn in $Dollars

3h on international positioning: visas, platforms, global LinkedIn, legal structure

R$2,500

Masterclass: Sr. BigTech Engineer

With senior engineer from Amazon/AWS/Airbnb

R$3,500

Masterclass: Scientific GTM

With Giovanni Salvador

R$4,000

Templates & Playbooks Library

Ready-to-use artifacts for any project

R$2,300

Product Engineer Network

Access to exclusive Product Engineer community

R$997
OFFER

Investment

R$17,797+

Calculated value with all bonuses

R$4,997

one-time payment

or 12x R$497

Unconditional 7-Day Guarantee

100% refund, no questions asked, no bureaucracy.

FREQUENTLY ASKED QUESTIONS

Define. Build. Ship. Own it from start to finish.